Actor-Based: (similar to egocentric) Actions are judged based upon who is doing them, not the action itself. [For example, the difference between the 'geeky' guy next door breaking your car window, and Brad Pitt breaking your car window]
Categorical Imperative: Actions based upon certain rules/principles/laws that are sacrosanct and cannot be questioned.
Consequentialism: Actions should be judged solely by their consequences. Any action is justified to attain a desired end result; the end justifies the means.
Cost/Benefit Analysis: An action is judged as "good" when the benefits of the action outweigh the costs.
Egalitarian: Actions based upon the principle of equal treatment for all.
Egocentrism: Acting in a way which benefits you the most; rationalizing your actions as a means of justifying them.
Ethnocentrism: Right/wrong is relative to and defined by a culture.
Golden Rule: "Do unto others as you would have them do upon you."
Hedonism: The ultimate good in life is pleasure; the ultimate evil is pain. "If it feels good, do it."
Heroic: Basing your actions after what you project a selected hero would do, given the same circumstances. What would George Washington do if he were in this situation?
Intentionality: Right/wrong is a function of the person's intent. Because a person did not intend an action to lead to a consequence, it is therefore not wrong.
Lex Talionis: "An eye for an eye; a tooth for a tooth."
Principled Approach: Decisions are derived from reasoned judgments based upon desired values.
Relativism: Right/wrong is not absolute, but variable and relative depending upon the person, circumstances, or social situation.